Assistant Manager, Performance Marketing, Disney+

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Job Description

• The Assistant Manager, Performance Marketing will report to the Manager, Performance Marketing and will be responsible for assisting with the day-to-day management of performance marketing initiatives for the Japan market. You will be supporting the execution of initiatives across various performance marketing channels (paid/owned).
• To succeed in this role, you should have strong knowledge of digital media marketing and experience managing multiple projects at once. We are looking for a team player with strong communication and problem-solving skills.

Responsibilities

• Provide support across Growth Marketing Initiatives:
  • Provide support to Performance Marketing Manager with the ongoing management / optimization of digital campaigns and test programs across performance marketing channels, including the monitoring of local channel trends
  • Assist in the project management of local Performance Marketing initiatives working with internal and external stakeholders in ensuring timely delivery and launch
  • Assist in delivering against target CPA and subscriber acquisition volumes
• Performance Marketing Campaign Management:
  • Able to gather and define project requirements and adapt in a fast-changing environment with a degree of flexibility
  • Assist in the monthly planning of Performance Marketing campaign priorities and ensure all campaign requirements for respective channels are adhered to
  • Work with the creative and channel teams to prepare all campaign assets, and ensure approval for distribution and trafficking as per planned dates
• Collaboration:
  • Work with wider marketing teams internally to integrate growth marketing initiatives with broader marketing plans
  • Support the Growth Marketing team in partnering with regional and global teams on sharing of best practices and plans
  • Record minutes of global calls, and follow up on key action points
• Reporting:
  • Manage weekly local and regional reporting, as required

Qualifications

Competencies & Core Attributes:

• Analytical mind-set, strategic thinker
• Effective relationship builder, and a collaborative, constructive team player
• Positive attitude and flexible of thought, champions change and drives results
• Curious, resourceful and a creative problem-solver
• Discreet and able to follow strict commercial confidentiality disciplines
• Able to work well with ambiguity, and comfortable working in a fast-paced environment

Desired Qualifications:

• 3+ years’ experience in related marketing roles
• Proven experience within digital media and programmatic platforms
• Marketing Strategy and Operations: A fundamental understanding of best-practice across programmatic digital, from customer identification and segmentation, to strategic planning, campaign implementation, measurement and optimization.
• Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.
• Native level fluency in Japanese and business level English
• Loves content!

About the Company

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call The Walt Disney Company (APAC).